Blink
We have met so many clients who have been given bad advice in the past, and virtually all have said that had they followed their instinct they would never have gone through with it. This book takes a good look at our ability to think without thinking - using our gut feelings more.» read more...
The Tipping Point
Another book by Malcolm Gladwell. The Tipping Point is that magic moment when an idea, trend, or social behaviours crosses a threshold, tips, and spreads like wildfire. Whilst we didn't want to start a Yellowtail epidemic this book gave us some useful tools in our search for marketing that works.» read more...
The Undercover Economist
Hot on the heels of the US book FREAKonomics this highly entertaining book has a much more British feel about it, which isn't surprising as it's been written by a Brit. An interesting an easy read.» read more...
Where are all the Customer's Yachts?
I have to thank the style guru Stephen Bayley for introducing me to this book, what a marvelous read, and despite being written in 1940, the observations of the people involved in stock trading are as pertinent today as they have always been. Human nature doesn't change.» read more...