Look into my eyes!
Did you watch the Panorama programme on BBC1 last Monday? I did and was shocked at one particular (unscientific) approach to determining a person’s investment risk tolerance. It’s hard to believe, but one of the high street bank’s financial advisers claimed to know a client’s attitude to investment risk simply by looking into her eyes.
As a method it is as valid as using astrology. Using astrology all Librans would invest in balanced portfolios, and someone born under Taurus would be permanently bullish. It is of course ridiculous. What would happen if Leo moved into Ursa Major?
The Financial Services Authority have also taken a recent interest in risk profiling tools, so we were pleased to discover that our risk profiling methodology is about as good as it gets. We didn’t expect anything else. The research behind the tool we use is thorough and there is a continuous testing and validation process that goes on behind the scenes.
Assessing risk tolerance has been an Achilles heel of the advising industry for many years. However the use of psychometric testing helps determine risk in more robust manner. Psychometrics is a mix of psychology and statistics, and was developed by psychologists in the late 19th century. Psychometrics underlies all testing of personality, skills, aptitudes, IQ, etc.
The system we employ is a scientifically validated tool for assessing risk tolerance. It is used by a lot of leading advisers, from across 15 countries, and in seven languages. More than 400,000 risk profiles have been completed, and the results of these are regularly fed back into the system to ensure the accuracy of the conclusions.
Until recently the Financial Services Authority gave no guidance on how an investor’s risk profile should be measured, hence perhaps the bank adviser’s impersonation of Paul McKenna, the TV hypnotist. However, in January, the Financial Services Authority did release a detailed guidance paper. By and large, the FSA did a very good job. As it was, the FSA was very critical of industry standards and the paper is going to force most in the industry to rethink their current practices.
So are all psychometric financial risk profiling tests good tests? Unfortunately the answer is no. Most that we know of are OK but some would not meet international psychometric standards. Anyone who provides this type of psychometric test should publish a technical manual independently verified by a third party with expertise in the field. We believe that FinaMetrica is the world standard for risk profiling psychometrics.
Risk tolerance is often thought of as being a tick-box exercise. However, a good psychometric test will provide you with a better understanding of, and commitment to, your investment decisions as part of your personal financial planning.


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