What do financial advisers and garden centres have in common?
First a confession, I’m not an avid garden, but I found a segment on Radio 4’s farming today relevant to the financial advice industry.
Pauline Pears from Garden Organic, the UK’s leading organic growing charity, was talking about a piece of research on a simple solution to a gardener’s pest control problem.
Research by the National Vegetable Research Station showed surrounding cabbage plants with a square of carpet underlay about 5×5 cm is as effective as any pesticide in controlling cabbage root fly, a common pest that eats (as the name suggests) cabbage roots.
Pauline goes on to say, “I think one of the main problems for gardeners is their main source of advice is the garden centre, and garden centres sell products, they don’t sell ideas.”
I would lump a majority of advisers in the ‘garden centre’ category. As our clients know one thing that makes Yellowtail’s approach unique is that we are paid a fee for the advice we provide, not the products we sell.
